HSMG Blog Spotlight – Serendipity SoapSmiths – Rethink Your Soap!

Daniel and Erin are two people that left the rat race to pursue the world of artisanal soapmaking in their Brooklyn home. Erin is in charge of production and recently earned a skin therapists license in order to help produce better soaps, lotions and scrubs. Dan handles all matters concerning sales, marketing and identity creation. …

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Business Focus: Holiday Sales Opportunities

Many of the season’s craft shows take place the first weekend of December. If you have participated in any craft shows this month  you probably sold a lot of your inventory; however you may have some left over.  I know I did. Rather than hold on to left over holiday soaps, here is an outlet …

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Business Focus: 10 Tips for Holiday Craft Show Success

Here we are again in the final days of November, which means that soapmakers around the world are getting ready for holiday crafts fairs, where they will be showcasing their finest wares. If you are selling soap at holiday boutiques, here are some tips to help you with your holiday displays: Display your products right …

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