I absolutely agree about the importance of visual marketing, especially for businesses like soapmaking where you have a physical, handmade (!) product.

We happened to interview Brian Solis for our blog – your readers might enjoy getting some more of his take on social sales and marketing: http://www.aweber.com/blog/email-marketing/the-new-world-of-social-sales-with-brian-solis.htm

Thanks again for noticing and sharing the research!