When you come to the Handcrafted Soapmakers Guild conference in two weeks, be sure to bring lots of business cards. If you have attended previous HSMG conferences in the past, then you know that the conference is an excellent place for networking. Throughout the conference you will find business networking opportunities. If this is your [...]
Archive of posts filed under the business focus category.
Business Focus: Benefits of a Marketing Plan
While your business plan includes a section that focuses on how you are planning to market your company and products, it is most likely is giving a high-level view of the company rather than going into operational detail about all the functions within the company. An in-depth marketing plan that goes beyond the marketing section [...]
Business Focus: 10 Activities For Your Business During Post Holiday Production Slow Downs
Now that we’ve successfully made it through the holidays and into the new year, many soapmakers now have a brief slow-down in orders, which is the perfect time to work on other business activities that tend to take a back burner during the holiday rush. Before the Valentine’s and spring orders tart to kick in, [...]
Business Focus: Holiday Sales Opportunities
Many of the season’s craft shows take place the first weekend of December. If you have participated in any craft shows this month you probably sold a lot of your inventory; however you may have some left over. I know I did. Rather than hold on to left over holiday soaps, here is an outlet [...]
Business Focus: 10 Tips for Holiday Craft Show Success
Here we are again in the final days of November, which means that soapmakers around the world are getting ready for holiday crafts fairs, where they will be showcasing their finest wares. If you are selling soap at holiday boutiques, here are some tips to help you with your holiday displays: Display your products right [...]
Handcrafted Soapmaker’s Guild Credit Card Processing Program
HSMG Programs and Services Keeps it Coming! Another NEW Member Benefit! Looking for a better merchant account solutions? We are pleased to announce that the HSMG is now offering a discounted merchant services program to the membership. This benefit is available to both Soapmaker and Vendor members. There are low rates for credit card, debit [...]
Free Webstore at SoapGuildStores.com
What? A fee free customizable web store at SoapGuildStores.com! Yes, it’s true! A new fantastic member benefit! Taken advantage of your new member benefit yet? All members are eligible for a free webstore at SoapGuildStores.com. The store may be used to actually sell products and take orders or as a brochure site directing visitors to [...]
Business Focus: Why Write A Business Plan
When you started selling your soap, did you start out with an idea that you would make handcrafted soap and immediately write your business plan? Or were you like many small businesses; your hobby morphed into a business and you are just winging it? If you fall into the latter category, it’s never too late [...]
