Several half-day seminars are being offered for conference attendees on the day before the Conference. These seminars are optional and are in addition to the regular conference content. The three different seminars running concurrently (which means you'll have to pick just one).
Scaling Production & Masterbatching:
Brave the Fire
Given by: Kendra Cote, Amathia Soapworks
This seminar is SOLD OUT.
Every soap and cosmetic maker experiences growing pains, but does it need to be so difficult? It's time to focus on the fun and excitement rather than the, sometimes, financially and physically crippling affects of growth. An expanding business is something to be proud of!
In this seminar, Kenna will discuss the various methods of scaling production and masterbatching that are employed by many indie soap and cosmetic makers worldwide to help you find your path to mastering production and growth. She'll talk about the challenges and celebrations of her own business evolution, as well as her experience with helping other soap and cosmetic makers who have struggled through similar experiences. Plus, Kenna is pulling tips and tricks from her personal arsenal to saving your sanity during the chaos. After all, what good is growth if you don’t make it through to the other side?
Cold Process Soapmaking Intensive Class
Given by: Catherine McGinnis, Soaping 101
This seminar is SOLD OUT.
What you will learn:
- A brief history on soapmaking
- The basic chemistry of soapmaking
- Mold choices and preparation
- Soapmaking tools
- Oil properties as they contribute to soap
- Soap colorants (natural vs. man-made)
- Scenting your soap (natural vs. man-made)
- Simple design techniques
- Lye safety and preparation
- Preparing oils and butters
- Mixing soap
- Cut, cure and storage
This is a hands on lab. You will make your own batch of soap to take home with you. This class will prepare you to test for the HSCG Basic Cold Process Certification, which will be available for all members in the evening following the class.
Packaging Your Bath and Body Products
Given by: Joan McCoy
You make wonderful handmade products and give them as gifts and/or sell them. What does your current product packaging say about your products? Not only is packaging the first impression of your product, but in many cases the decision to buy or use a product is made entirely on the packaging. Great packaging will attract consumers to your products and will also influence the decision to purchase your product again (based on how the product holds up in the chosen container, how good the label looks after it’s been in the bathroom for a few months, etc.). How much time have you spent considering how to package your high-quality bath & body formulations?
This seminar will cover packaging for the following products:
- Soap (Melt & Pour, Cold Process & Hot Process)
- Lotions, Creams & Body Butters
- Lip Balm, Bath Melts & Solid Salt Scrubs
- Fizzy Bath Bombs, Tub Tea
- Herbal Bath Salts, Salt & Sugar Body Scrubs
- Perfumes (Roll-Ons, Solids, and Sprays)
- Massage Oils
- Botanical/Herbal Products
We will cover choosing the appropriate containers, wrappings, and bags for your products, as well as doing your homework, choosing a packaging supplier, eco-friendly/green packaging, and market trends. Finally, using other bath & body product makers as examples, we will examine their packaging philosophies, and their trials and triumphs.
You will leave this class with a packaging considerations worksheet, packaging container reference spreadsheet, supplier list, catalogs, and samples.
Taking Your Empire to the Next Level:
Sales Reps + Trade Shows
Given by: Lela Barker
You've got a good thing going and Lela wants to help you up your game! This comprehensive seminar is designed for personal care brands who are serious about success. Together, we’ll explore two important avenues for growing your business:
- How sales reps can help move more product while you focus on business tasks you actually enjoy
- Where to look for experienced sales reps
- The hallmarks of a successful rep (and how to know if a rep is right for your brand)
- How to structure sales rep agreements to encourage longevity and ensure success
- The expected commission rates for sales reps in this
- The real value in trade shows (hint: it's not simply about writing orders!)
- How to determine if you're ready for your first show
- How to find trade shows which fit your budget and attract your audience
- Lela's insanely accurate method for developing a budget (and how NOT to break the bank)
- Why the most critical work of a trade show happens before and after the actual show
- How to design a compelling trade show booth that attrats buyers like bees to honey
- What to pack, what to hand out, what to say and how to build street cred for your brand
This seminar features curriculum developed for Lela's sold-out "LBU: Secrets to Wholesale Success" program and includes more than 20 pages of templates, worksheets and resource lists.
The price for each seminar is $79 which includes coffee/tea service in the morning and lunch. Please note that the seminars must be signed up for separately from your conference registration and are available only to registered conference attendees.
These half-day seminars are intended to provide an opportunity for a in-depth look at each subject, with plenty of time for individual attention and Q & A. Each seminar will be limited to 30 attendees, on a first-come, first-served basis.
The seminars are scheduled for the morning and early afternoon on May 19th, and will be completed before registration that evening (the Conference starts on the morning of May 20th).
If you plan to attend one of the special seminars, be sure that your arrange your transportation so you will be ready and rested at 10:00 am on the 19th. We recommend arriving at the hotel on the 18th, so you're not rushed and have a chance to settle in. Discounted room rates will still apply for the night of the 18th.