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US Conference 2025

Speakers

We strive to provide a wide selection of speakers and topics during each conference and from conference to conference. These are the speakers scheduled for the next conference ... so far! Check back to see what additional speakers you can look forward to.

Speakers

2025 Conference Speaker, Jessica Adanich

Jessica Adanich

Jessica Adanich is an alumna of the Cleveland Institute of Art where she studied industrial design, graphic design, sculpture and glass. Prior to starting her own design agency, she worked on or led creative teams for renowned brands such as Vitamix®, Hasbro NERF®, and Mace® Brand. Jessica has won many national and international awards for design, most notably an international packaging design award. The experience she gained from these positions instilled in her a passion to create her own design agency to help businesses of all sizes. Branding and marketing can make a difference in a company’s bottom line and exposure and is not just limited to those with deep pockets. High-end design doesn’t have to break the bank. A few thousand dollars can make the difference in taking your company and brand to the next level. 100% US based, the team you meet is the team you work with. DesignPod Studio works with a list of diverse companies across many industries.

Jessica Adanich will be speaking on:


2025 Conference Speaker, Julia

Julia "Jewelz" Amponsah-Gilder

Julia "Jewelz" Amponsah-Gilder and Shontelle Flowers are dynamic leaders in the candle-making industry, combining entrepreneurship, education, and community empowerment to transform their passion into thriving platforms. Jewelz, the visionary founder of the Black Candle Makers Club (BCMC), launched the platform in 2020, growing its membership from under 100 to over 14,000 in less than four years. Her candle-making journey began in 2006 and now she owns Couture Candlez by Jewelz, a luxury brand known for its exceptional quality and designs.


Shontelle Flowers, founder and CEO of FlowEsScents, entered the candle world in 2016 as a creative outlet from her IT career. She built a brand focused on helping professional women reclaim calm and serenity in their busy lives through luxurious home fragrances. Shontelle's candles go beyond scent—they are crafted to create a sanctuary for self-care and empowerment. As Vice President of BCMC, she plays a key role in mentoring emerging candlemakers and fostering the success of Black-owned candle businesses.


Together, Jewelz and Shontelle have expanded BCMC into an educational powerhouse. Jewelz spearheaded BCMC University, offering members critical insights into the business of candle making, safety protocols, and mentorship from industry leaders. Meanwhile, Shontelle enhances the community by supporting networking and leadership opportunities within BCMC, making the platform a vital resource for aspiring candlemakers.

Both entrepreneurs are committed to inspiring and uplifting others, not just through their candle brands, but through the collective growth and success of the BCMC community. Their passion for education, combined with their entrepreneurial acumen, continues to shape the future of candle makers everywhere.

Jewelz and Shontelle exemplify the power of blending creativity with leadership, providing a space where candlemakers thrive, and supporting a community driven by innovation, empowerment, and shared success.

Julia "Jewelz" Amponsah-Gilder will be speaking on:


2025 Conference Speaker, Everyl-Ann Archibald

Everyl-Ann Archibald

Everyl-Ann Archibald, a seasoned bookkeeper and full-time entrepreneur, brings a unique blend of expertise to the HSCG Conference. She has developed a broad expertise from over 10 years of experience in a diverse range of industries, including restaurant, manufacturing, retail, and service industries. Her own business ventures include Smart Bookkeeping Partner, Noir Naturals, endorsed by Kevin Harrington - Original Shark from Shark Tank, Archie's Hot Dog Island, and Popcorn Island, both with retail establishments in the New Orleans area. She leads these businesses with teams built to drive success, distinguishing herself as a full-time entrepreneur with a passion for identifying problems and creating solutions. Everyl-Ann also enjoys mentoring fellow business owners and exploring new places, cultures, and cuisines in her free time.

Everyl-Ann Archibald will be speaking on:


2025 Conference Speaker, Angela Carillo

Angela Carillo

Angela Carillo decided to take her career in chemistry in a new direction after her kids left home. Boredom turned into a hobby in soap making, through a journey that led her from library research to classes, conferences and communities of other soap makers. Alegna Soap began as a business in 2010 and with the help of family and friends, she built a website, a dedicated studio, a logo and packaging, and started hitting the craft fairs. Her products are now in B&Bs, specialty shops, and are available for purchase online through her website Alegna Soap. Some of her soaps are also created for retailers who sell it under their own label, and she works with other soap makers by making their products for them. Angela is an HSCG certified teacher and teaches classes in soap making to elementary students in an after school program she calls Bath Bonanza. She has presented at numerous conferences across the United States and reached an even wider audience when she was invited to show host Kevin Pereira how to make soap on TV’s Hack My Life. Angela was one of a group of soap makers who traveled to Haiti to teach women how to make soap as a way to support themselves. Through her initiative, “Soap for Soup,” Angela regularly makes a special batch of soap from which the proceeds go directly to food pantry. Work-life balance is important to Angela, as she makes sure to reserve plenty of time for her new role as a grandmother. And, she takes the time to remember what she is grateful for in her life. You can read her reflections on gratitude along with ruminations about soap making on her blog.

Angela Carillo will be speaking on:


2025 Conference Speaker, Scott Elgart

Scott Elgart

The journey began in 2012 when Soap A GoGo founder, Scott Elgart, crafted his first batch of handcrafted soap in his kitchen. What started as a simple curiosity quickly transformed into a passionate pursuit. From this humble beginning, Soap A GoGo has grown into a thriving business, driven by an unwavering commitment to creating exceptional soaps and cosmetics.

Scott brings extensive project management and organizational expertise from his years at a marketing agency into his business. He is dedicated to sharing his knowledge and experiences, helping others learn from his successes and challenges, and fostering a positive and supportive maker community.


Back in 2014, Sara Golding fell in love with the handmade soaps she bought at a local farmer's market. Like all avid crafters, she figured it would be easier to make it herself- going down the rabbit hole of Youtube Tutorials and trial & error. 10 years and thousands of soaps and candles later, Sara has taken the passion she has poured into the craft, mixed it (to trace) with carefully measured doses of knowledge from her previous career in Retail Operations & Finance, swirled it with the hands on expertise of running her beauty brand- Sunny Girl Sundries, and finally packaged it all up with her consulting group Sunny Girl Business Solutions.


With over 25 years of retail and business experience guiding her, Sara gives back to the Maker Community by sharing tips and tricks in her Making Soap Magazine column: Working Smarter, serves as a member of Bubble Support for The Soap Challenge Club, as well as the Board of Directors for the HSCG- currently as the Secretary/ Treasurer.



Scott Elgart will be speaking on:


2025 Conference Speaker, Anne-Marie Faiola

Anne-Marie Faiola

Anne-Marie Faiola is the founder and CEO of Bramble Berry Handcraft Supplies (www.brambleberry.com), a company that sells soapmaking and DIY supplies. From founding the business in her kitchen with funding on a credit card to employing over 100 people in Whatcom County, she’s an in-the-trenches entrepreneur with many lessons learned along the way. She believes that creativity should be infused into every successful business strategy & that successful entrepreneurs possess a dynamic mix of resilience, tenacity and unshakeable motivation.

She is the author of Live Your Best Day Ever: Thirty-Five Strategies for Daily Success, where she shows that habit-based living is the key to hitting your goals, and three soapmaking books Pure Soapmaking, Soap Crafting, and Milk Soaps.

This mother of two active kids loves to offer advice on all things business, time management, creativity, and fitness to help provide inspiration to business owners while sharing her unconventional wisdom that has grown Bramble Berry.

 

Anne-Marie Faiola will be speaking on:


2025 Conference Speaker, Kayla Fioravanti

Kayla Fioravanti

Kayla Fioravanti has been a leading expert in the natural cosmetics industry for over 25 years. In 1998, she co-founded Essential Wholesale – one of the first all-natural cosmetics/ingredients companies – that started out with $50 in her kitchen and grew to a multimillion-dollar company (all the while raising her 3 kids)! Today, Kayla is the co-founder and Chief Formulator of Ology Essentials Labs. Ology Essentials Labs is leading the way in Clean Cosmetics, Aromatherapy Formulations, and Hemp CBD with offerings of white label, private label, and bulk bases that offer easy and affordable product offerings for micro to small businesses as well as supporting Clean Beauty brand expansion of large companies as well. As Ology's Chief Formulator, Kayla is able to bring to life her unique ideas and product formulations. Kayla is also an aromatherapist, business consultant, and an award-winning author.

Kayla Fioravanti will be speaking on:


2025 Conference Speaker, Jennifer Frech

Jennifer Frech

Jenny Frech is the head gnome at Soapy Gnome in Goshen, Indiana. In 2013, like many of us, she started making soap in her basement and selling at shows. Three years ago, she moved into her current 5,000 sq ft gift shop and soap lab. She has a B.S. in Animal Science, a Masters in Teaching, and spent 10 years in the classroom, mostly teaching science. While she enjoys formulating and designing new products, her greatest joy comes from learning about business. She's been working with an inventory coach for the last two years, and has reduced her store's inventory by $100,000 without compromising sales.

Jennifer Frech will be speaking on:


2025 Conference Speaker, Robyn French Smith

Robyn French Smith

Robyn French Smith, known as The Color Queen of Bath Bombs is arguably one of the most influential makers in the soap and bath bomb world. She and Amanda Aaron co-own Bath Fizz and Foam LLC, a company focused on educating and empowering thousands of handmade cosmetic makers across the world.


Today, the free Color Studies, bootcamp style classes and highly rated cosmetic formulations and e-books sold by Bath Fizz and Foam have become keystone resources for independent, cosmetic makers, jumpstarting many businesses. 


Robyn’s contributions to the cosmetic and soapmaking world include extensive content creation through articles, classes, blog posts, recipes, YouTube tutorials, Patreon, and hundreds of Facebook Lives demonstrating how to troubleshoot the process of crafting handmade cosmetics. She helped initiate the invention of sprinkle cutters, and developed Bubble Bath sprinkles, Cosmetic Bath Sprinkles, the Pencil Soap, Peek A Boo soaps, and was the 2022 HSCG Keynote speaker. She even appeared on the Discovery+ show, The Meet Your Maker Showdown, where she battled other soapmakers for the title of Maker Champion. Her book, Bath Bomb Revolution, has quickly been recognized in the bath bomb world as an essential resource and continues to aid and inspire makers. Along with numerous awards for design and technique, she won the 2022 HSCG Best CP/HP soap, and is delighted to share both her bath bomb and soapmaking knowledge this year. 

Robyn French Smith will be speaking on:


2025 Conference Speaker, Marie Gale

Marie Gale

Marie Gale has over 25 years in the handcrafted soap and cosmetic industry, during which time she's had her own business, served as President of the HSCG, written several preeminent books in the field and helped thousands of makers get their labels correct and their GMP in place. Her long-time passion is educating makers so they can protect their businesses. Her website (www.mariegale.com) provides a wealth of information and her books are available on Amazon.

Marie Gale will be speaking on:


2025 Conference Speaker, Sara Golding

Sara Golding

After spending a ridiculous amount of money at a farmer's market on soaps to soothe her family’s skin sensitivities, Sara though it’d be easier to just make them herself. Little did she know this money saving opportunity would transform into her own business- Sunny Girl Sundries. With over 25 years of retail and business experience guiding her, Sara’s article in Making Soap Magazine, Working Smarter, revolves around some of the common challenges soap makers face when transitioning from home hobbyist to small business owner.

Sara Golding will be speaking on:


2025 Conference Speaker, Samir Lakhani

Samir Lakhani

Samir Lakhani (31) is the Founder and Executive Director of Eco-Soap Bank, an organization employing women worldwide to recycle leftover soap scrap for children in need. He is a social entrepreneur dedicated to restoring health and dignity in developing countries. Samir received a CNN Heroes Award, Forbes 30 under 30 award, Unilever Young Entrepreneurs Award, Rotary Presidential Peacebuilding Award, One Young World Award, amongst others. He also recently gave a TEDx Talk. He is a graduate of the University of Pittsburgh and currently lives in Squirrel Hill, Pittsburgh, PA.

Samir Lakhani will be speaking on:


2025 Conference Speaker, Lisa Lester

Lisa Lester

Lisa's journey into soapmaking began over a decade ago when her mother introduced her to the craft. This initial experience ignited a lasting passion for creating soaps and blending fragrances. Combining her love for soapmaking with her professional skills, Lisa joined CandleScience over four years ago. She collaborates closely with the marketing and product development teams to launch new products. Lisa has since earned her Advanced Soapmaking Certification from the Handcrafted Soap and Cosmetic Guild (HSCG), further honing her expertise. She holds a Master's degree in Integrated Marketing Communication, a Bachelor's degree in English, and an Associate's degree in Web and Multimedia Technology. Now, she’s studying to further advance her soapmaking certifications.



Lisa Lester will be speaking on:


2025 Conference Speaker, Dave Linendoll

Dave Linendoll

Dave Shacket is the owner and lead developer of Web Instinct, a tech firm focused on data-centric websites. With hundreds of active clients, Web Instinct has worked for global companies like General Electric, Kohler Energy and Curtis Instruments. Dave has the ability to understand each client's goals and needs and translate them into workable, innovative, business-centric solutions that improve efficiency, business understandings and translate to the bottom line. Previously a music teacher and a pastor, he brings a person- and company-centric approach to a field that is typically dry and transactional. Dave resides in Tampa, FL and is working on improving his feeble golf game. He is a major foodie and writes a blog about his travels and fine dining experiences.

Dave Linendoll will be speaking on:


2025 Conference Speaker, Catherine McGinnis

Catherine McGinnis

Catherine McGinnis is the creator behind Soaping101, the beloved social media outlet for soapmaking tutorials and advice. With over fifteen years of experience in the industry, she is passionate about helping soapmakers sharpen their skills via seminar talks, comprehensive classes and online videos. The style and know-how she offers in her videos and to the soapmaking community are an extension of her genuine nature. She considers soapmaking an industry where information can be freely shared and enjoyed.

Catherine founded and personally directs SoapCon, an annual soapmaking social gathering every Fall. When not in front of the camera, she is the owner of a trendy soap store, The Soap Deli. Catherine holds a Bachelors Degree and an MBA in Marketing and Economics.

Catherine McGinnis will be speaking on:


2025 Conference Speaker, Priscilla Mensah

Priscilla Mensah

Soap making is a delicate and sometimes dangerous practice that humans have cultivated since time immemorial.


Through the bounty of local flora and ancestral knowledge, indigenous communities take native ingredients and combine them to create soap in a ritual that purifies our bodies.


Priscilla M. Mensah works with this ancient and earthy medium to demonstrate how you can combine a lifetime of diverse experiences to reach your career goals, make decisions that honor you, and ultimately achieve a fulfilling career.


She is a former web developer and saas support professional who rediscovered soap making. Her love of the craft grew into a full-blown passion which led her to Africa and eventually to stages and platforms across the country.


Today Priscilla uses the metaphor of soap making to demonstrate that the raw materials of your life, no matter how diverse, can be blended to navigate career changes, improve your well-being, and achieve your dream career.


Through her speeches and hands-on programs — she’s in this to make a difference and help YOU create a thriving career and life that you genuinely love.

Priscilla Mensah will be speaking on:


2025 Conference Speaker, Brian Morris

Brian Morris

Baz started making soap as a pandemic pivot from the travel industry but what started as a hobby very quickly escalated to something much bigger. After a relatively small soap pour, Baz became slightly obsessed with the craft and its combination of their love of science and art. What resulted is a brand that is rooted in research but flourishes in self expression. Today he, alongside his Husbicorn, Stoney run Dirty Unicorn (https://www.dirtyunicorn.fun) a brand that encourages people to be who they are, as loud as they want to be! Never forget friends: Get Clean... & Stay Dirty!

Brian Morris will be speaking on:


2025 Conference Speaker, Stoney Morris

Stoney Morris

Stoney Morris, or better known as the Husbicorn is a full time soap and cosmetics manufacturer when he is not enjoying a whiskey, or harassing his puppy. After eight years serving in the US Army, he attend Le Cordon Bleu to become a classically French trained chef. Now, he enjoys cooking for his husband and practicing woodworking in his free time.

Stoney Morris will be speaking on:


2025 Conference Speaker, Lori Nova Endres

Lori Nova Endres

Lori Nova Endres is an eternal student… always growing & learning. She started making bath & body products in 2000 as a creative outlet and to have eco-friendly gifts for loved ones. Within a few months she began teaching classes - combining her passion for this addictive new hobby with her training & love for teaching. In 2003, Lori founded TheNovaStudio.com - a company with a mission of educating & supporting handcrafters through education. They offered in-person classes in California for 12 years. After a move out of state in 2015, Lori began welcoming students from anywhere in the world through online classes. The Nova Studio offers a large selection of on-demand Video eClasses, detailed Class Handouts, and Private Consulting (via Zoom or in Beavercreek, Ohio). As a proud member of the HSCG since 2005, this is Lori’s SIXTH time presenting at an HSCG conference. Her past presentation topics include CP Soap Swirling, Coloring Soap with Confidence, Crockpot Hot Process Soapmaking, All-Natural Perfumery, and Making Money Teaching Classes. Lori’s passion for product making & her desire to share knowledge remains strong… even after two decades in the industry. She’s thrilled to share all she knows about using Natural Exfoliants in Cold Process Soapmaking with you.


Lori Nova Endres will be speaking on:


2025 Conference Speaker, Venessa Phipps

Venessa Phipps

Venessa Phipps has been a dedicated professional in the Natural Products industry since 2008, embarking on her soap-making journey in 2013. She specializes in Cold Process, Hot Process, and Melt & Pour soaps and is passionate about creating aromatic blends for bath and body products. Venessa is a certified Soap Maker and Teacher, with additional certifications in Clinical Aromatherapy and Natural Products Manufacturing. She is a regular contributor to Making Soap Magazine and shares her expertise on her YouTube channel, [DeGanya Aromatics](https://www.youtube.com/@DeGanyaAromatics). Venessa also teaches workshops for adults and children in Bucks County, PA, Montgomery County, PA, and at Middlesex County College in NJ, inspiring others with her knowledge and creativity. After a fulfilling 30-year career as an IT Professional, she retired in 2022 to fully dedicate herself to her passion for natural product crafting and education.


Venessa Phipps will be speaking on:


2025 Conference Speaker, Kevin Reed

Kevin Reed

Over the past 16 years, Kevin has grown from a self-taught hobbyist to an industry professional through tireless experimentation and deep appreciation for the craft. With interests in both art and science, he was initially drawn to candle making as a means of personal growth. Candle making quickly became his passion and eventually his career, allowing him to leave his day job and venture into the world of entrepreneurship. His current position in the CandleScience research lab allows him to work with the materials and tools he dreamed of as a home-based candle maker. Always learning and teaching, he is dedicated to sharing his knowledge of candle making and fragrance development with the maker community.

Kevin Reed will be speaking on:


2025 Conference Speaker, Alana Rivera

Alana Rivera

Alana Rivera, a passionate soapmaker, entrepreneur, and small business coach, strives to enhance the dialogue and connection between entrepreneurship, community, and social good. Her entrepreneurial journey began in 2009 with the founding of Etta + Billie, a sustainable small-batch body care company inspired by her love for food. The company generously donated 1% of its profits to food banks and human rights-focused non-profit organizations. Despite her lack of formal business training, Alana built a successful company, learning from numerous mistakes along the way. Her work gained recognition in publications like Everyday with Rachael Ray, InStyle, and Sunset and led to partnerships with retailers such as West Elm, Banana Republic, and various curated boutiques across the US, Canada, and parts of Asia. In early 2024,  Alana shifted the business's focus to private label manufacturing so she could pursue helping other women-owned small businesses succeed. When not chatting with others about business strategy and goals, she’s often cooking with friends and family, honing her cocktail making skills, or happily schlepping her son to the beach.

Alana Rivera will be speaking on:


2025 Conference Speaker, Susan Ryhanen

Susan Ryhanen

Susan Ryhanen has always been a craft person, and in 1997 she found soapmaking and it became her favorite craft. A teacher for 33 years, she retired in 2012 and has been making soap ever since. Her hobby became Saipua, Inc, in 2005 and in 2020 she moved the business to upstate NY to her daughters farm and soon realized that they were in need of expansion to meet the demand for soap and new products that they had developed.


The journey to expand took about 18 months, but has allowed the business to take on larger clients and have much help with the soap making itself. Susan now has more time for other hobbies on the farm: spinning and knitting with wool from the Icelandic sheep on the farm, playing and teaching Mah Jongg and serving as a board member for the farm's new non-profit foundation: Worlds End School of Thought, Agriculture and Craft.

Susan Ryhanen will be speaking on:


2025 Conference Speaker, Lora Silva

Lora Silva

After graduating high school in 1982, Lori Silva attended Cosmetology School at Honolulu Community College, where Chemistry was required. In class, she made lotions and cold cream. One day, Lori wanted to develop a skin and body care product. She started Napua’ala in 2002 with one product: glycerin soap packaged in a hand-woven bag made of a grass burry. The Made in Hawaii Festival was the first major show, with 40k shoppers. The only product sold was glycerin soap in 13 different scents. Not only did it sell out, but it now had several wholesale accounts. It was not the soap that attracted the customers; it was the Packaging. During the COVID shutdown, Lori began the year-long process of exporting to Japan, undergoing ingredient and percentage clearance of her now full product line. The most important subject for her Japanese distributor was Packaging.


ALori married her high school sweetheart of 39 years and has four children and four grandchildren.



Lora Silva will be speaking on:


2025 Conference Speaker, Jackie Thompson

Jackie Thompson

Catherine McGinnis is the owner of Soaping101, one of the most popular social media outlets for soapmaking tutorials and advice. A seasoned veteran in the industry, she is passionate about helping soapmakers sharpen their skills via seminar talks, comprehensive classes and online videos. The style and know-how she offers in her videos and to the soapmaking community is an extension of her genuine nature. She considers soapmaking an industry where information can be freely shared and enjoyed.

 

Catherine personally created and directs the annual soapmaking social gathering, SoapCon. She is a past member of the HSCG Board of Directors holds a Bachelor’s degree and MBA in Marketing and Economics.

 

Jackie Thompson, HSCG Certified Master Soapmaker, Certified Master Teacher and author of Liquid Soapmaking is a proud supporter of the HSCG. She is a past board member, honorary lifetime member and currently serves on the Certification and Policies, Procedures and Bylaws Committees. She has spoken at numerous soapmaking conferences on various soapmaking topics. She and daughter Gaily have been soapmakers since 1998 selling Gaily Rebecca Soaps retail, wholesale and private label.

Jackie now spends most of her time on her family ranch. She continues researching and writing on all things soap and cosmetic related while helping her granddaughter start her own bath and body company.

Jackie Thompson will be speaking on:


2025 Conference Speaker, Hana Tisserand

Hana Tisserand

Hana Tisserand is the co-founder and director of operations and communications at the Tisserand Institute, the global leader in evidence-based essential oil education.


She oversees the creation of course content and cirricula, translates research findings, moderates live webinars and teaches her own classes. She has a unique perspective on how information about essential oils is sourced, processed and communicated, stemming from her past experience as communication facilitator.


She was born in Prague, Czechia, now lives in Southern California, and brings a strong background in French and English translation and interpretation that's proven useful for the Tisserand Institute's global student base.


She has been working at the Tisserand Institute for nine years, but her love fore science, essential oils, perfumes and fragrances runs deeper, as does her appreciation for fine teas and coffees.

Hana Tisserand will be speaking on:


2025 Conference Speaker, La Shonda Tyree

La Shonda Tyree

La Shonda Tyree is a woman of color, an entrepreneur, an entrepreneurship instructor, a podcaster, and a business coach. La Shonda started her career working in banking as an accountant and climbed the corporate ladder to Acting Controller. After a bank merger, and tired of the glass ceiling constantly hitting her head, La Shonda decided to take her creative therapy hustle and start it full-time. In 2003 La Shonda founded Nyah Beauty.

In 2021, Elle Magazine named her business as one of thirteen black-owned soap companies to shop from. She is the “In the Know” column writer for Making Soap, Cosmetics and Candles Magazine.

Nyah Beauty currently sells its products through its website and various retailers. She is also a private label manufacturer for other indie beauty brands and has acquired accounts with Westin, Kimpton, and Marriott making bath bombs with their signature scents for their online store.

Teaching is a passion for La Shonda. She loves sharing and teaching others how to make soap and other natural skincare whether they are learning for fun or want to start a business. She also loves helping small businesses understand the importance of learning entrepreneurship skills. She feels that being in business is more than just creating your product. That is the easy part. Entrepreneurs must have the necessary skills to stay in business."

Connect with La Shonda on her website or on social media: Instagram, Facebook, Podcast

La Shonda Tyree will be speaking on:


2025 Conference Speaker, Chris Van Leeuwen

Chris Van Leeuwen

CHRIS VAN LEEUWEN, CIC

VICE PRESIDENT OF AGENCY DEVELOPMENT

Chris Van Leeuwen started his insurance career in 1987 working as an independent agent with his family’s agency. Chris is a third-generation insurance professional and became the agency owner in 1994. In 2007, Chris sold the agency to a top 100 firm and focused his efforts on commercial lines accounts and specialty niche markets.


Chris left the independent agency system and joined Veracity Insurance Solutions in 2012. He is currently VP of Agency Development and is involved with various aspects of management, sales, training, and carrier relations within the agency. Chris has also been instrumental in the development and implementation of several national programs and Risk Purchasing Groups.


Chris’ interests outside the insurance industry include international travel, cycling, fishing, cooking, and spending time with the family.

Chris Van Leeuwen will be speaking on:


2025 Conference Speaker, Azriel Weaver

Azriel Weaver

Hi, I'm Azriel Weaver. Before becoming a Creative Business Coach I was an entrepreneur co-operating a 6,000 sq. ft. retail space called Shotwell located in Union Square in the city of San Francisco, CA. I have also been a professional graphic designer for over a decade doing work for small businesses to large billion dollar corporations like American Eagle Outfitters. I have had opportunities to fly around the world for my jobs, work on amazing projects, & meet incredible people. Now my focus and purpose is to support like minded entrepreneurs navigating the ups and downs of business life. My passion is to help my clients design their ideal businesses and accomplish their biggest and smallest goals.


I learned the art of coaching at the Life Purpose Institute based in San Diego, CA. LPI is an International Coaching Federation accredited program that has helped millions of people around the globe since 1984. I am also a certified Heroic Performance Coach that incorporates ancient wisdom + modern science into the coaching practice.

Azriel Weaver will be speaking on:


2025 Conference Speaker, Belinda Williams

Belinda Williams

Belinda Williams is the founder of Love Your Suds® and the creator behind the award-winning Kaleidoscope Technique and Soap Shaper™ design tools. The idea for Love Your Suds began in 2014 after Belinda discovered cold-process soap making. Her experience as a creative director and graphic designer inspired her to explore advanced soap design processes, develop new techniques and create innovative tools for the soap-making community – the first of their kind.

Belinda’s journey began as a creative outlet and has grown into a globally recognized brand serving customers worldwide. When she’s not making soap or creating design tools and techniques, she enjoys sharing guidance, tips and tricks to support other soap makers in their creative journeys.



Belinda Williams will be speaking on:


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