Lori Nova Endres

HSCG Expert on Teaching

Lori Nova Endres, founder & co-owner of www.TheNovaStudio.com, has been a supoorter and proud member of the HSCG since 2005. She has been a presenter at five past conferences on topics ranging from cold process swirling and color soap, to crockpot hot process, to all-natural perfume making.

Her most recent presentation was on how to Make Money Teaching Classes, at our 2017 Conference in Las Vegas. In response to the growing interest in teaching DIY classes, Lori created and published several free resources to help up and coming teachers and an online video course called Make Money Teaching Classes, sharing what she's learned over the last two decades of teaching classes. 


Teaching public speaking courses during grad school in 1999 was Lori's first "real" experience teaching, and she was hooked! After obtaining a master's degree in Speech Communication in 2000, she learned to make natural bath and body products to have unique gifts for family and friends. While looking for a job teaching college-level Speech Communication courses, Lori began teaching soapmaking classes in her tiny kitchen in 2001. It seemed only natural to cmbine her passion for this new hobby with her training and love for teaching.

In 2002, Lori opened "The Lavender Room", in Berkeley, CA, and taught classes part-time on weekends. As the demand for her classes grew, she took a huge leap and made teaching crafty classes her full-time career. Lori opened "The Nova Studio" in Point Richmond, CA in 2003 - that featured not only her classes, but also related topics by over a dozen other talented teachers. 

For the next 13 years, Lori taught over 1,000 eager students how to make their own natural soap and handmade bath/body products. The Nova Studio was a true gathering place, dedicated to sharing knowledge and teaching classes. It was the longest running dedicated teaching facility with a sole focus on soap, bath and body products, perhaps most well know for their multi-day soap and product making "Boot Camps".

In 2013, she partnered with manager Cassie Durant and fellow teacher Ruth Esteves to form "The Nova Studio, LLC". In 2015, they made the tough decision to close the physical location when Lori's family moved to Louisiana for her husband's job. Since that time, the company and website www.TheNovaStudio.com have continued on and are still going strong (16 years and counting). 

The current focus is expanding their "Learn from Home" online learning opportunities, as they continue their mission of ocnnecting students from around the world with some of the best teachers in our industry. They offer live and recorded eClasses (video courses), class handouts, consulting sessions, and many helpful resources for makers. 

In 2018, Lori and her family relocated to Beavercreek, OH. In addtion to teaching in-person classes and private lessons in Ohio, Lori also does private consulting on a variety of topics. She loves working with other entrepreneurs, helping them grow their businesses and succeed. 

Phone Consultation with Lori Nova Endres

Lori is offering current HSCG members a significant discount on consulting rates, specifically for those interested in teaching soapmaking, or other bath &  body type product making classes. Video consults can be done from any computer with Wi-Fi & are ideal if you’re looking for personalized, 1-on-1 guidance.
Whether you’re brand new to teaching or already up & running with classes, Lori is ready to assist with any/all parts of the teaching process. During the session, any topic related to teaching in-person classes is fair game. She has helped prospective teachers write class descriptions & a teacher bio, figure out appropriate pricing, course content & class handouts (outlining, writing, formatting, editing, proofing) & even come up with a plan to market & advertise classes.
The price is normally $250 for your first 2-hour private video consult with Lori. With this special offer, HSCG Members may book a consult on the topic of teaching in-person classes for $125 total (a 50% discount). This is a unique opportunity to discover if teaching classes would be a good way to generate additional income, while doing something you love.
Upon purchase, you’ll receive an email or phone call from Lori to strategize the best way to use your time. You'd be surprised at what can be accomplished in just 2 hours! If you have questions before booking, you can connect with Lori at www.TheNovaStudio.com or email@thenovastudio.com

Go To Store: Phone Consultation with Lori Nova Endres

Q and A

Lori is available to answer questions submitted by HSCG members concerning Teaching Classes. Use the form below to submit your question. Before submitting a question, please check the existing articles, FAQ and the previously asked and answered questions.

Sorry! Submission of questions to our expert is only available to current HSCG Members. If you are a member, please log in and then submit your question.