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HSCG Talks: Men's Grooming Products with Benjamin Aaron

The men's grooming industry is growing, which means now is a great time to throw your hat in the men's product ring. Benjamin Aaron discusses the importance of understanding why the industry is growing, and how you can successfully market to men.

A special thank you to Benjamin for taking the time to discuss this popular topic with us!

And be sure to check out the Lovin' Soap Project!

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