Marketing & Promotion

Marketing

• 7 Tips for Writing Stellar Product Descriptions
  
• Getting the Most Out of Your Tradeshow Experience
  
• Talking Tradeshows with Julie Koenig
  
• Logo Design
  
• Honesty in Marketing: Why Transparency is Important
  
• How to Represent Your Brand: Naming Your Products
  
• Teaching Classes with Amanda Aaron
  
• Certification and Accreditation
  
• Website Inspection
  
• Simple Steps to Increase Your Sales
  
• Increase Your Profits - Growing Sales Through Successful Marketing
  
• Aligning Yourself With Your Brand
  

Press Releases

• Press Release FAQ
  
• Press Release - Award Won
  
• Press Release - Donation
  
• Press Release - New Business
  
• Press Release - Minority Business
  
• Press Release - Existing Business
  
• Press Release - Certification
  

Public Relations

• How to Sell an Experience-Secrets to Superior Customer Service
  
• Holiday Business Etiquette
  
• Getting Started Teaching Classes, Part 1
  
• The Yin and Yang of Customer Service
  
• The Lovin Soap Project
  
• Professionalism
  
• Episode 36 - 4 Tips for Getting PR
  
• Episode 37 - Customer Experience
  
• Getting Started Teaching Classes - Part 2: What Makes a Good Teacher
  
• Types of Media
  
• Public Relations Press Kit
  
• 10 Ways to Interview Like a Celebrity
  
• Get your Soap & Cosmetic Featured
  
• PR Tips & Tricks
  
• Getting Started with Public Relations
  
• Getting Started with Public Relations
  
• PR Tips & Tricks
  
• Get your Soap & Cosmetic Featured
  
• 10 Ways to Interview Like a Celebrity
  
• Public Relations Press Kit
  
• Types of Media
  

Retail

• Farmer's Markets
  
• Economy of Scale
  
• A Day in the Life of a Retail Soap Shop Owner
  
• Craft Shows for Beginners
  
• Navigating Craft Shows
  
• Shrink Wrap Film - a Guide to Film Selection
  
• Retailing Tips
  

Social Media

• Using Instagram to Promote Your Handcrafted Business
  
• Social Media Etiquette for Your Business
  
• Handling Negative Feedback