April 18, 2015: Where will you be? The Handcrafted Soap & Cosmetic Guild will be in Indianapolis, welcoming 450 lucky attendees to our annual conference. And what, pray tell, happens during this conference? Oh, we are so glad you asked…we’ll be packing nearly 2 dozen speaker sessions covering topics ranging from business to product-making, an exhibitor hall, a product showcase and competition, HSCG merchandise, networking lunches, lots of snacks, a killer raffle, nightly events, and opportunities to take certification exams into 3 days (plus a half, if you come early for optional seminars). Woot! If you’re not tired just reading that sentence, please send some of your energy our way, thank you very much.
We have a slew of speakers lined up for the 2015 annual conference who will be addressing all aspects of your business. Keep reading for a sneak peek of speakers who are going to help you rocket your business to the next level.
Bella Luce and Lucky Break Consulting founder Lela Barker will help you dissect what makes a brand successful and how to apply it to your brand regardless of your cash flow in The Anatomy of a Compelling Brand.
About.com’s David Fisher will explain why your mission statement guides your business and help you draft one in What’s Your Plan? Creating a Working Mission Statement For Any Size Business.
Lovin’ Soap Project’s co-founder and co-director Amanda Griffin will explain different ways your business can give back and inspire you to philanthropic action in Cause Marketing, Empowered Consumerism and Why Doing Good is Good for Business.
Dave Purdue, trademark attorney at Purdue Law Offices, is back to help you separate copyright fact from myth and register your claims without stepping on any legal toes with Copyright: Protect What’s Yours – Respect What’s Theirs.
Rising Tide Capital’s Community Business Academy teacher and Nyah owner La Shonda Tyree will show seasoned makers how to boost their bottom lines and capitalize on their knowledge in Monetize What You Know: Start Teaching for a Profit.
Learn all about The Psychology of Color, from choosing colors that sell to coordinating colors across your entire brand from Mossy Creek Soap Studio CEO and founder Michelle Rhoades.
Soapmaker and multi-book author Marie Gale is back with a two-session class covering the Fair Packaging and Labeling Act and the requirements from all the agencies with authority over soap and cosmetic labeling in Product Labeling: Regulations as of 2015.
Packaging expert Jack Leitman of The Leitman Group is ready to show you both how to get a custom look with US-based stock packaging and how to affordably source custom molded packaging in Custom Packaging: Componetics May Be The Answer!
Once you have a packaged, branded product, learn just what it takes to wholesale it in Prairie Soap Company and The Imperial Drifter owner Benjamin Aaron’s How to Wholesale: Selling Your Products to the Broader Marketplace.
From start up costs to leasing and employees, Bathhouse Soapery and multiple retail shop owner Charlene Simon is back covering all the bases with How to Open a Soap Shop: Everything You Need to be Retail Ready.
Social media marketer and web development thought leader Melissa Ward will teach you how to use your business’ culture, values, and individuality to market your business and stand out from the crowd in Naked Marketing: A Return to Intimacy in the Digital Age.
Quite the list of speakers, right? Check out the entire conference schedule here and register here.
If you’ve never attended an industry event, attending a conference feels like quite the investment, but this is one that we think will prove more than worth your while. Don’t forget, through the end of October, we offer early-early bird pricing for HSCG members. Sign up today and spread your conference payments over 6 months, interest-free through PayPal Credit.
185 days until Indy! What business classes do you wish you could take??