Get ready for a sizzling fireside chat that spills the tea on the dirty deeds we're all low-key guilty of (yes, even you!). We're not holding back - we'll pinpoint the deeds that could be sneakily sabotaging your business vibes.

Brace yourself! If you dare to confront these deeds and ditch those shady habits, the payoff? A direct boost to your bottom line! It's like a business detox, but with more laughs and fewer green juices.

So, grab a front-row seat to our no-holds-barred conversation. Because, let's face it, we've all got a few dirty deeds to admit to. Join the party, break those bad habits, and let's turn your business game from blah to ta-dah!

Branding is so much more than choosing a font and colors that work together. It's looking at your business name, your purpose, what you want people to feel when they see and touch your products, who you source your materials from, and even the events you choose. It takes a lot of thought, discovery, and time to figure even the smallest bit out, so to be able to actually implement it across the board is even tougher. This session will help you to determine the pillars they want their businesses to stand on and how to implement them across everything they do, creating a brand lifestyle rather than "just another business."

Do you socially identify as an introvert and avoid talking about your business at all costs? Does your mouth go dry whenever you think about entering a networking event? Do your knees knock when it's your turn to introduce your business at an event?

Leave a lasting impression on your audience or customer by learning how to effectively pitch your business and your products.

La Shonda Tyree discusses the importance of a fine-tuned elevator pitch. Learn how to craft a concise elevator pitch highlighting your unique selling proposition (USP). You'll learn the importance of understanding your audience through market research, and you'll gain valuable insights into their interests and needs, enabling you to tailor your pitch accordingly and create a lasting impact. Practice makes perfect, and our class ensures ample opportunities for you to hone your pitching skills.

You can build a business without having zillions of Facebook or Instagram followers and without spending oodles on advertising. By nurturing folks at every step in their customer journey, you'll see a return in your time and financial investments as your customers return again and again. Learn how to see your business from the customer's perspective at every touch point in their buying journey--from the moment they spot your sign at a farmer's market to becoming your most loyal super fan! Jenny will introduce the idea of the Customer Loyalty Loop and give you her top 10 favorite customer-building tips. You'll leave with fresh ideas to create your own fan base by surprising and delighting your customers at every step.

Email is often an underutilized revenue-generating resource for small businesses but let's change that! I'll go over four ways to make sure your email list is working for you while keeping your customers engaged and happy. Alana will discuss sending strategy, and content ideas, segmenting your list, and creating email flows. Be inspired with 25 newsletter ideas and a plan so that you can make the most of the list you already have, continue to grow it, and generate more revenue in the process!

Learn how to grow your business from basement to market to brick and mortar. Discover how one brand did just that and gain valuable insights, tools, and inspiration on how to do it yourself too!

One of the biggest challenges for anyone is learning how to be both productive in what we do AND be present in all our relationships. Tina will teach you the 5 Gears principle on how to get into the right gear at the right time, and how to communicate effectively with those around you. You will learn how to identify your natural gear as well as the one you most struggle to be in. Achieving balance is possible.

Are you eager to see your products showcased on the shelves of local retailers? If you're ready to bring your creations to a wider audience, this session is tailor-made for you.

This informative session presented by La Shonda Tyree touches on how to successfully navigate the process of getting your products on local retail shelves. This session will equip you with the knowledge, strategies, and practical insights needed to market and pitch your products to retailers effectively.

In December 2022, U.S. Congress passed a bill that will forever change the FDA's authority over cosmetic regulations in the United States. The Modernization of Cosmetics Regulation Act of 2022 (known as "MoCRA") focuses on provisions that will require domestic and foreign firms to register with the US FDA, designate a US Agent for FDA communications, "list" (or register) their products, collect and report serious adverse events to US FDA, and many other transparency and safety elements. Though there are still many unknowns, there are steps companies can take now to prepare and educate themselves on what these changes mean to their business. In this video, Registrar Corp will outline what brought us to MoCRA, what the new requirements mean to facilities and Responsible Persons, and how this will transform the industry for the years ahead.

"Storytelling Sparks: Developing Your Brand Narrative for Social Media Success" empowers small business owners and makers to harness the power of storytelling to drive success in their social media marketing. You will learn how to unlock the potential of your brand story as a strategic tool to captivate audiences, foster genuine connections, and elevate their online presence. We'll explore real-world examples of successful, impactful storytelling as we discuss the key elements of an authentic brand story and how to integrate it cohesively into your social media.

Quality beard care and maintenance is often overlooked and or oversimplified. For too long these facial pets have been subjected to malnourishment and over fragrance. In this video, Dirty Unicorn Stoney Morris discusses good formulation practices for various hair types and needs. Learn about styling, grooming, maintenance, and the associated products and their purposes.

Do you feel like you are always making products, but not making a profit? Are you having trouble paying yourself because your revenue is constantly being reinvested in raw materials? Maybe you think that if you could just make it to the next level of sales, it will all work out? If so, Thin to Win is for you! Join Sara Golding for an hour-long introduction to the art of maximizing profits while remaining small-scale. Together, Sara will show you a variety of actionable ways to reduce your overhead and find profit regardless of what level your sales volume is at.

Good Manufacturing Practices are all about making sure that your products are safe, clean, and standard every time. Even though small businesses aren't REQUIRED to follow all the GMP regulations/guidelines to the letter, knowing what the tried and true standards are -- and working on getting them in -- will only help your business grow.