6 Things to Look for When Choosing a Trade Association
When you talk to Handcrafters, you hear many positive things. Handcrafters love to help people feel beautiful, love to innovate when it comes to formulation, and especially love to educate others about their products.
One thing that the majority of Handcrafters we've spoken to also voice is the loneliness of the industry. Because the art of making handcrafted soap and cosmetics is still a growing industry and Handcrafters are located all over the globe, they sometimes feel disconnected or isolated.
Another common negative is the lack of insurance options, and the desire to protect their business. Handcrafters want peace of mind so that they don't have to worry about what might happen—they want to focus on growing their business and expanding their line.
These are a few common reasons why Handcrafters seek us out, and the HSCG prides itself on being dependable, trustworthy and full of benefits for every Handcrafter level. So today, we are going to lay out six ways you can differentiate the great trade associations from the not-so great ones so that you can get the most out of your business.
- What benefits does it offer? Let's be honest; when you seek out an organization to join, you're probably searching for something that directly benefits your business-that's just good business sense! Take a serious look at the benefits that offered by the organization you're considering before you join. Will you use them? Will the benefits help further your business? If one of the benefits is insurance, have you read the coverage to understand if it truly envelops your whole business? If you've answered no to any of these questions, keep searching. (Check out the HSCG's benefits to get an idea of what you should be looking for.)
- Does the organization have a good reputation? This is important. Put those Facebook stalking skills to good use and do a good old-fashioned search for the organization you're considering. Do they have positive reviews, and are they recent reviews? Take a look at the content they are posting. If they post educational material on social media or on their own site, browse through it and check for obvious errors. Ultimately, you will be aligning your business with this organization, and if they are not reputable your business reputation may also take a hit.
- How is their customer service? This one is very important, especially if you are considering purchasing insurance through the organization. In this age of digital communication, most businesses have a Facebook page with the option to message, a listed email address and/or a chat option on their website; make sure that the organization you're considering does too. If they have a phone listed, give them a call and ask your questions over the phone. Checking for comprehensive customer service first will help you avoid any surprises if they don't communicate well later.
- How does the organization further the industry? This is a big one. Does it exist only to offer insurance, or does it provide advocacy in the changing world of legislation? Check to see if there are educational opportunities like certification programs, listed teachers and classes that you can either take advantage of, or participate in. (The HSCG's main goal is to further the industry-check out our Legislative Advocacy and Certification Program.)
- Why does the organization exist? Learning the reason why the organization started in the first place will give you insight into what their goals are. If they do not exist to further the industry, keep searching.
- Most importantly, is the association legitimate? We want to think that when we see a company's website or talk to a customer service representative in their office, they are honestly representing themselves-but unfortunately, that isn't always the case. Are they claiming to be a non-profit? You don't have to take that at face value! A simple search will usually tell you if the organization is actually a registered non-profit. Take a peek at the way their organization runs, too. Do they have bylaws and policies in place? This may seem like it doesn't affect you, but it will; official bylaws and policies mean that the organization has plans in place to keep business running fairly and ethically. (The HSCG's Bylaws are available for public view; Members may log in and access the HSCG Policies through the Member Area.)
Choosing an organization to join when it comes to your business doesn't have to be the most difficult decision you'll ever make. Take into consideration what you hope to gain from your experience and membership with them. Also take into consideration their dependability; if they promise to deliver experiences, education and services but fail to do so, look elsewhere! Your organization should be as dependable, trustworthy, and downright awesome as you are... never settle for less!